History

Our History

Service First’s history began like most credit unions: with our members. Back in the early stages of America’s financial system, banks were only accessible to the upper class. People began joining forces to create their own financial institutions. Credit unions were started by people, for people. They were established to provide affordable financial services to everyone.

In 1934, the employees of John Morrell got together to form the John Morrell Employees Federal Credit Union, to offer a better and more affordable banking option.

It all started with a small office within the confines of the John Morrell Meat Processing plant, and soon the credit union began to blossom. In 1969, they knew it would be time for their own space, so they moved into their own building.

Over the next three decades, other local credit unions merged with John Morrell FCU, including South Dakota Central in 1983, Zip Employees in 1984 and McCook County FCU in 1996.

Since it was no longer just John Morrell employees that were members, it was time for a name change. Providing outstanding service to members was a core value of the credit union, and thus Service First Federal Credit Union was created.

Now, after ninety years, over 20,000 members and one name change, our humble beginnings have flourished into the proud legacy that Service First still upholds today. As a member of service first, you are a part of a legacy of people helping people.

Morrell Employees Federal Credit Union logo in black and red

1934

The employees of John Morrell got together to form the John Morrell Employees Federal Credit Union, to offer a better and more affordable banking option.

Men holding shovels to break ground on our first branch in 1969

1969

The first John Morrell FCU branch is constructed and all credit union operations were moved out of the plant and into the new building. 

Morrell Federal Credit Union original southwest branch in 1991

1983 and 1984

John Morrell FCU merges with South Dakota Central in 1983 and Zip Employees in 1984.

black and white photo of our main branch in 1998

1988

A new building was constructed to serve as the Main branch. 

color logo for Service First FCU

1993

Name is changed to Service First Federal Credit Union after receiving a Community Charter.

Service First branch in McCook in 2005

1996

Service First FCU merges with McCook County FCU in 1996.

Our current southwest branch location

2001

Service First FCU opens a third branch in Sioux Falls. 

our employees outside of our main branch

2024

Service First FCU celebrates 90 years of service. 

our employees outside of our main branch

You are leaving the Service First Federal Credit Union Website.

We provide links to third party websites, independent from Service First Federal Credit Union. These links are provided only as a convenience, we do not manage the content of those sites. Service First Federal Credit Union does not represent either the third party or the member if the two enter into a transaction. The privacy and security policies of external websites will differ from those of Service First Federal Credit Union. Click "Continue" to proceed or on the "X" to stay on this site.

Continue